No. 1 in Bulgaria, 24% of the Audience and 4,200% Growth: Four Years That Transformed the Company’s Position in Bulgarian Cinema
From 3,953 viewers in 2022 to 168,572 in 2025. From one film in the annual rankings to three titles at the same time. From its first appearance to No. 1 at the Bulgarian box office. In just four years, the company has progressed from a new market entrant to one of the forces now setting the pace of Bulgarian cinema. Bulgarian box-office data between 2022 and 2025 reveal not merely growth, but the consistent expansion of the company’s market position. During this period, the audience for the company’s films increased more than 42-fold, the productions achieved five Top 10 positions, reached No. 1 among Bulgarian films, and in 2025 attracted 23.98% of all viewers of Bulgarian cinema in the country. In other words: Nearly one in every four people who chose to watch a Bulgarian film in 2025 watched a production made by the company. This is far more than a presence in the market—it is a strong and firmly established market position.
From 3,953 Viewers to the National Top 10
The journey began in 2022. That year, 45 Bulgarian films appeared in the annual box-office rankings. “Monsters” was the company’s first step, finishing the year with 3,953 viewers. Only one year later, that result had increased more than fourfold. In 2023, with 48 Bulgarian titles included in the annual rankings, Murda Boyz: Neighbourhood Class attracted nearly 17,000 viewers and entered the national Top 10, finishing in 7th place. This was the first clear sign that the company was not simply producing films. It was beginning to build an audience.
2024: No Longer One Hit, but More Than One Competitive Title
The next major breakthrough came in 2024. Out of a total of 42 Bulgarian films in the annual rankings, the company was represented by two titles, both of which reached the Top 10. “Mermaids” attracted more than 69,000 viewers and finished in 3rd place among Bulgarian films for the year. “Cybercrime” reached 10th place. The combined audience for the company’s productions had now reached 80,165 viewers. Only two years after releasing its first film, the company had two productions simultaneously ranked among the ten most-watched Bulgarian titles in the country. This marked a significant change. Success could no longer be explained as a one-off achievement. A pattern of repeatability had emerged. And in cinema, it is precisely repeatability that distinguishes a single hit from a sustainable production model.
2025: No. 1 in Bulgaria
In 2025, the company’s rise reached an entirely new level. A total of 54 Bulgarian films appeared in the annual rankings. Three of them were company productions. “One Gram of Life” finished the year in 1st place at the Bulgarian box office, with 137,092 viewers. “The Scandalous Ones” also entered the Top 10, finishing in 7th place with 27,885 viewers. Together with “The Enthusiasts,” the three productions reached a combined total of:
168,572 Viewers
In just four years, the company’s annual audience increased from 3,953 to 168,572 viewers. That represents growth of more than 42 times. However, the company’s share of the overall market is even more revealing. In 2025, its productions generated 23.98% of all admissions to Bulgarian films. That means approximately:
One in Every Four Viewers of Bulgarian Cinema Chose a Film Produced by the Company
Four Years in Numbers
| Year | Films in the annual rankings | Total viewers |
|---|---|---|
| 2022 | 1 | 3,953 |
| 2023 | 1 | 16,937 |
| 2024 | 2 | 80,165 |
| 2025 | 3 | 168,572 |
The trend is virtually uninterrupted: More productions → more viewers → higher rankings → a larger market share. This is precisely what makes these results considerably more important than the success of any individual film.
Five Top 10 Positions in Three Consecutive Years
Between 2023 and 2025, the company achieved five separate Top 10 entries in the annual Bulgarian box-office rankings: Murda Boyz: Neighbourhood Class — No. 7, 2023 “Mermaids” — No. 3, 2024 “Cybercrime” — No. 10, 2024 “One Gram of Life” — No. 1, 2025 “The Scandalous Ones” — No. 7, 2025 Three consecutive years. Five Top 10 positions. Two productions in the Top 10 in 2024. Another two in 2025. And the No. 1 film in the country. This is now a model, not an exception.
From a Market Participant to a Force Shaping the Market
The strongest indicator of the company’s development is not any single film. It is the ability to repeat success. In 2022, the company had one title and nearly 4,000 viewers. In 2023, it already had a Top 10 film. In 2024, it had two productions in the Top 10 and more than 80,000 viewers. In 2025, it had three films in the annual rankings, two titles in the Top 10, the No. 1 position at the Bulgarian box office, and nearly one quarter of the total audience for Bulgarian cinema. Over the course of four years, the company did not simply increase the number of films it produced. It increased its ability to attract audiences. And that is one of the most valuable assets in the film industry. When a production company can consistently place different titles among the country’s most-watched films, reach the No. 1 position, and attract nearly 24% of the national audience for Bulgarian cinema, it is no longer following the market. It is beginning to set its pace.